This curved, silver-coloured building provides an eye-catching address in a city with a reputation for cutting-edge architecture and is situated on Weena, in the heart of the business district. The Netherlands Architectural Institute (NAI) is close by and has influenced the proliferation of prestigious, tall buildings that are transforming the skyline. Construction businesses are well-represented locally, and other large businesses include multinationals in consumer products and heavy engineering. The university's prominence in medical research, management and economics is reflected in the small and medium-sized service sector enterprises that are also flourishing nearby. This is also one of the Netherlands' key centres for media and the arts, encouraged by the world-famous Willem de Koon Academy. Rotterdam has long-standing ambitions to be one of the leading clean cities in the world, and this is fuelling the development of businesses specialising in sustainable technologies. The Rotterdam City Centre building is just two minutes walk from major city centre public transport links to other Dutch cities and the rest of Europe.